welcome to wsdmetal
Hey, I’m Will.
I’m an industrial designer, builder and motorsports guy.
The parts you see here were developed out of necessity for my personal trucks, because they didn’t exist or because the available options weren’t up to my standards as an industrial designer and motorsports R&D guy.
I’ve spent many years in several disciplines of racing, built a few award-winning custom vehicles and worked in motorsports product development for several years.
All the products we make were designed to look great, function impeccably and last a lifetime. Everything we sell is 100% American made and finished.
Feel free to email me with any inquiries at: wsdmetal@gmail.com
You can also reach me on Instagram @wsdmetal
Thank you
My Approach
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
Simple ideas
Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
Lasting impact
We build with clarity, act with integrity, and always stay curious.